Philip Shaps is a Marketing & Business Evaluator/Professor with over 20 years of experience as an  Executive Director of Marketing at Universal Picts where he promoted of over 400 films. (E.T., Jurassic Park, Back to Future, Beautiful Mind, etc.)

Philip is an online instructor and CBE Student Evaluator at WGU

My professional experience includes; business development including building strategic marketing plans to achieve corporate objectives for products and services and maintaining these strategies in alignment with sales strategy. Developing and maintaining a comprehensive lead generation maturation program. Developing and managing marketing operating budgets. Developing and executing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization.

Establishing and maintaining a consistent corporate image throughout all product lines. Designing and overseeing the development and production of promotional and collateral materials including: print, online, electronic media, and direct mail. Monitoring of competitive products, marketing activities and win/loss analysis to better build awareness and create the need for the product.

My philosophy on teaching is very simple, help students learn to be critical thinkers, use real-life experiences that can be used for problem solving solutions. Learn from others as we all have different strengths and weaknesses. Make learning interesting, engaging, and meaningful.

The students' search for knowledge is met as they learn to find answers to their questions. For students to construct knowledge, they need the opportunity to discover this for themselves and practice skills in an authentic situation.

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