In 2008, Michael co-founded the rugged tech brand Outdoor Tech. He wore the hats of Creative Director, Head of product, occasional filmmaker, packaging designer, head of janitorial and often times, shipping and customer service. After spending 5 years building the brand from tiny startup to potentially iconic action sports brand, Michael left to create this agency. This Feels Right has worked with Fortune 500 companies, helped launch solo projects that became Shark Tank Sensations, and everything in between. In 2017, he built and sold his first company, ANMLY VR. Michael is an expert in bringing concepts from idea to fully packaged, branded, and marketed product. He’s adept at wearing all the hats need to get any job done to its most creative execution.